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About Us

Who is La-Z-Boy South Texas?


One man's hard work and dedication has created generations of living life The La-Z-Boy way

la-z-boy store with sunset

La-Z-Boy Mission Statement

To passionately create customers for life-one comfortable and exceptional experience at a time.


Vision Statement

We are a caring and knowledgeable furniture retailer. Our experienced team is focused on the highest customer service provided in our industry.

How It All Started

In 1981, a young Bob Broadnax went to work for his Father in Law as a La-Z-Boy Representative. Bob's Father in Law was a well seasoned La-Z-Boy Representative that had been with the company since 1957. His expertise as a La-Z-Boy Representative was rewarded with a large territory of 5 states and he brought on Bob to assist him inside his territory.

In 1986, Bob was assigned the South Texas La-Z-Boy territory and was the youngest Rep in the entire company at the time.

On January 1, 1999 Bob Broadnax transitioned from the Rep for South Texas to the Owner of the territory when he purchased 2 La-Z-Boy locations in San Antonio, Texas.

vintage la z boy recliners

How It's Going

In 2012 Bob's son, Bobby, graduated from Texas Tech University and decided to become the 3rd generation to live life the La-Z-Boy way. Since coming on board Bobby has worked every job inside the company and is currently serving as La-Z-Boy South Texas' Vice President.

The duo have added stores in Corpus Christi, McAllen, a 3rd location in San Antonio and in 2023 welcome their 6th location in New Braunfels, Texas!

La-Z-Boy South Texas is family-owned & Operated, family-oriented and it is certainly a Family Tradition.

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We take great pride in providing exceptional service to the South Texas region, offering a remarkable selection of six La-Z-Boy showrooms.